Because the smartphone and tablet markets are growing so quickly, it’s more important than ever to have a mobile marketing strategy for your business. If you don’t have a mobile-optimized website, chances are you’re losing customers to your competition. If someone looks you up on the internet via their iPhone, for instance, it’s going to [...]
Any online marketing plan should include some social media strategies. Websites like Facebook and Twitter reach millions of users and if you don’t have a company presence there you’re missing out on a lot of connections with both new and existing customers. And the explosive growth of devices like the iPhone and Blackberry is making [...]
Since its introduction in 2007, the iPhone has made a huge impact on the mobile market. One of the biggest impacts it has had is in the “app” market – software applications that run on the phone. Many large companies have created iPhone apps that allow their customers to interact with them through their phones. [...]
Just like anything related to the internet and technology, online marketing is evolving. People are moving to mobile internet use quicker than ever, and your online marketing strategy needs to evolve with it. In this article, we’re going to look at a few of the differences that you need to be aware of. The way [...]
While the internet gives you a lot more potential for advertising and marketing, it’s a bit of a double-edged sword. It’s easy for you to get the word out, but at the same time it’s easy for other people to do the same, good or bad. Let’s discuss a few strategies for managing your company’s [...]
QR codes are those funny looking square barcodes that really look more like an inkblot. While the standard has existed for years, it was really only used in industrial applications up until recently. But since smartphones have become so common, with built-in cameras, they’ve moved into mainstream use. In this article, we’re going to look [...]
Not only have mobile devices like the iPhone and iPad been experiencing explosive growth recently, they’re not showing any signs of slowing. One of the biggest impacts this is having is how people access the internet. You need to take this increased mobile usage into account in your online marketing strategy. Let’s look at three [...]
Mobile internet access is probably the most significant change as a result of the growth of smartphones like the iPhone, but it’s hardly the only thing that’s changing. Text messages are also being used by more people than ever. Let’s look at some ways that you can leverage text, or SMS messaging to stay in [...]
Mobile devices like the iPad and iPhone are one of the fastest growing segments of internet users. These mobile devices are becoming more and more advanced, letting many do almost everything they want to do on the internet. Although that doesn’t mean they’re necessarily going to replace computers in the near future. While they’re able [...]
A merchant or trader and affiliates can enter into an arrangement called affiliate or associate program. The affiliates are responsible in driving traffic to the merchant websites for a commission. Based on the kind of traffic directed to the merchant’s website, the commission is earned with the following payment plan: pay-per-click, pay-per-sale or pay-per lead. [...]
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